
It's the use of material in a very minimalist way.Original Power Cable for APPLE iMac Suitable for Imac size, year and Compatible model He continued, "From a designer's point of view, it's not an appearance game we're playing. It's very, very obvious that it is what it is." There's not a plastic faade that adds to the fact that it's a really powerful tool. "It's really much more potent when you don't put on a veneer pretending to be powerful," he said.
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In parting, Ive was asked to compare the G5 to high-design computers from the world of Windows PCs, such as those from Alienware or Falcon Northwest. "Given its power, to have it run as quietly as that, the thermal team did an exceptional job," he said.Īt this point, the Apple PR rep asked for the impromptu interview to be wrapped up. Putting his ear to the open case, he said he couldn't tell if the machine was on or off. Ive said the machines were surprisingly quiet. "People have disconnected (function) from cosmetics," he said, with a shake of his head. But it was made transparent so people could run their machines with the door off. It is oddly shaped to help air circulate inside the G5.Ī purely functional component like this would have been paid little heed by the rest of the computer industry, Ive said. Ive picked up a clear plastic cover that sits inside the side door. Instead, they slide into a pair of power slots. Because the fans have to be removed to insert more RAM into the motherboard - an operation likely to be done only once or twice in the machine's lifetime - they don't have a cord. Ive pulled out the twin fans for the chips, indicating the lack of a power cord. The inside of the case is divided into four separate cooling compartments, and each of the machine's two chips is cooled independently. Nine computer-controlled fans cool the new machines. Ive moved on to the machine's complex cooling system.

"It seems so simple to (add an extra drive) because we care a lot about making it easy to get to, and upgrade, and to do that in a good way," he said. Ive said they can be simply pulled out and plugged into the new drive.

Likewise, the ribbon connectors await, neatly tucked away above and below the drive bays. A set of plastic mounting fixtures sit next to the drive bays, ready to be used if and when the owner wants to add an extra drive. The internal bays for accommodating extra hard drives are good examples of that philosophy in action. "It became an exercise to reduce and reduce, but it makes it easier to build and easier for people to work with."
